Viacom Wants Convergent, Audience Offering For On-Air And Online Says SVP Cogswell

From Adobe's 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced "Surround Sound," which it says is its newest advertising offering extending audience buys from on-air to online through Viacom's well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager - which was previously known as Demdex before it was acquired by Adobe in early 2011.

Cogswell spoke to AdExchanger about the "Surround Sound" announcement and its implications here.

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