Viacom Launches ‘Surround Sound' Ad System Based on Adobe Technology

Movie and TV powerhouse Viacom announced the launch of "Surround Sound," a new sales capability enabling advertisers to reach specific audiences with pinpoint accuracy on every digital platform of the company's media networks.

Viacom announced Surround Sound at the Adobe Digital Marketing Summit here. Viacom networks include MTV, Nickelodeon and COMEDY CENTRAL and more. The company's "Surround Sound" offers advertisers highly targeted, scaled media buys across nearly 100 million homes on-air, and more than 80 million unique visitors online, as well as mobile and email users the company reaches nationwide, Josh Cogswell, Viacom's senior vice president of digital products, told eWEEK.

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